As a postman myself, I have had
to answer a lot of questions around economically justifying the existence of
the post office. Many people acknowledge that the traditional mail business has
grown so insignificant it won’t sustain even the smallest postal operator out
there.
My answer is simple, diversifying into other quick cash
service offerings such as financial services and government services is the
solution. I also make mention of the fact that even if many things are now
delivered electronically and globally, there still has to be the point where
the electronics change into the physical. Think of an online purchase of a item
that can be packaged into a postal parcel, no matter how hard inventors try to
delivery everything electronically, at least in our generation, it cannot be
possible. The post office being one of the cheapest options of sending small
items around, it has the leverage to cash in on parcel and other related items
delivery.
Even though some people won’t believe me on this one, but I will
go on and say it. The postal business has not lost all mail business to
competition. There are still bulk posting customers who normally send
statements and promotions to their customers through the postal services. Many postal
operators still harvest a good portion of their profits from the traditional
mail and parcel business.
I always wonder why SMEs don’t take the opportunity to
partner with the post office. I will tell you a secrete, ‘the post office is
desperate for partners that will give them some business’. To them, failure to
secure partners spell no salary increase, retrenchments, and a very unstable
industrial environment.
Go ahead and try the post office near you.
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