Friday 17 June 2016

The best approach to winning the parcel business for African postal operators

Sometimes it is good that America and other first world countries are ahead in terms of business technology application. The hardships, wins and failures experienced by such first world countries become a good lesson for followers. This has been the case in the postal industry as well. 

In this article I pick a lesson that the USPS (American postal operator) has learnt with the measuring of online shops that now contemplate establishing their own shipping centres.  Amazon being the culprit with the USPS may at the moment not be sure whether it is a threat or a customer.

Amazon has been growing a lot over the years to the point of thinking twice about completely running the delivery process from start to finish. This means that the USPS may loose out on business they are getting from this giant online retailer. It surely would serve Amazon better to take full control of their delivery, not only will it be on shipping costs but also on controlling the delivery speed of items. 

The greatest strength for Amazon is that it has the customers and has the power to decide who to engage to deliver the parcels. Similar powers would be enjoyed by the USPS if it also had its own online shopping platform on which it can control the prices of both the merchandise and that of shipping. 

Lessons to the African postal operators


The sooner African postal operators work at forming alliances with online shops or even creating their own online retail shops, the better. according to  MER magazine, in 2050 over 50% of all sales will be online and this will threaten even shopping malls to close down as home and office delivery will have taken over. 

Suggested starting point 

Postal operators would have to take a gradual growth approach to this giant business step of incorporating online shopping in their model. There has to be a way of joining hands within regional players and taking a close watch on how the market behaves so that they position themselves to be the preferred service provider. 

Conclusion

The post office can only survive if it is flexible in adoption modern business trends.





1 comment:

  1. Excellently written article, if only all blogger offered the same level of content as you, the internet would be a much better place. Please keep it up!.Great tips, I would like to join your blog anyway.Waiting for some more review.Thank you
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